On September 4, the reporter learned from the Nanjing Helan Mountain East foot Wine Industry Technology Collaborative Innovation Center that the first Helan Mountain East Wine Creative Competition was officially launched.With the theme of "Creative Lighting of Ningxia's 'Purple Business Card'", this competition encourages industry professionals and teachers and students to actively participate in creative activities in the wine industry to enhance professional skills and creativity. The goal of the competition is to explore new business models or product concepts through competition, break traditional thinking, promote the formation of innovative thinking, and promote innovation in the wine industry. At the same time, discover and promote excellent wine-related ideas to inject new vitality into the industry.The competition is open to teachers and students of universities, wine industry practitioners and people who love wine. The entries include viticulture technology ideas, wine product and process ideas, wine travel ideas and wine marketing ideas. Participants are required to submit relevant creative works, such as project plan, plan, object, road show PPT, etc.The contest will be announced from September 3 to 15, 2024, and will attract more participants through multiple channels. September 16 to 18 is the preliminary stage, the Organizing committee will organize an expert jury to evaluate the text of the entries. The final and award ceremony will be held on 21 September.The competition committee will also promote excellent creative programs through multiple channels, and publish "Excellent Works of the Eastern Foot of Helan Mountain Wine Creative Competition" to enhance the influence of the event.